When potential customers run a Google search, you want them to be able to find your website quickly and easily. Google’s search algorithm uses more than 200 signals to choose which web pages should be at the top of...
Humorous web content is more than a pleasant diversion. In best-case scenarios, it can attract huge numbers of website visitors and social media shares. At one point, the “I Can Has Cheezburger” interactive...
Smart keyword strategy can make a significant difference in the number ‒ and quality ‒ of visitors your website attracts. To use keywords effectively, you need to understand what types of keywords exist and where to...
When you build or renovate your company’s website, you’re not just doing it to make your online presence look pretty. You’re doing it to drive sales. We understand this, and we’ll jump right into the marketing process...
Many of Checkerboard’s clients use some sort of calendar for posting new website content. We use one ourselves, as does Media Relations. After all, a website is not stagnant like a concrete building or a metal sign....