No matter how beautiful your website looks, it won’t be effective unless it’s actually seen. Search engine optimization (SEO) is the process of making website improvements and adjustments so search engines such as Google, Yahoo and Bing can more easily find it. Search engine algorithms are incredibly complicated as they take into account dozens, possibly even hundreds, of ranking factors to choose which pages are shown first for any given search. These factors are generally broken into 2 categories: On-Page SEO and Off-Page SEO. They are then divided into subcategories. On-page SEO consists of search engine optimization tactics that are directly under the control of the content publisher. Many of these success factors are in relation to the content and structure of your website, so on-page optimization should be done with both search engines and user experience in mind. Off-page SEO consists of search engine optimization elements that are affected by a site's visitors, other websites, and social factors. These factors have a significant effect on the rankings of your pages even though they aren't in control of the content publisher. Most of these success factors have to do with trust and authority for your site. Building backlinks is what most people think of when talking about off-page SEO factors, but there's a lot more that goes into establishing trust than simply having links. There are a lot of factors that influence a site's search ranking, and Checkerboard is the best source for information on all SEO success factors. Find out which factors search engines pay the closest attention to and what you need to do to rank higher.
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