Now more than ever, your business needs to be in front of your audience constantly. Potential customers are bombarded with ads on a daily basis, and have a wealth of information available to them when they’re interested in a product. To remain competitive in the digital sphere, it’s important to stay in front of your customers and be easily found in search.
In a rapidly changing digital landscape, a working website isn’t all you need. Multiple forms of media need to be used effectively to stay ahead of the competition and make your brand stand out. Making continuous updates to your website, social media, advertising, and overall marketing strategy isn’t easy, but it’s necessary to make sure you continue to be the best in your market. The best way to make sure you’re ready when your customers want to buy is with a monthly marketing program.
Monthly marketing programs are perfect for 2019 because they offer flexibility to adjust your goals on a monthly basis, and allow you to focus on any aspect of your digital marketing strategy that need work. Whether this involves social media campaigns, updating your website, advertising, or anything else, you can constantly improve your online presence in today’s highly competitive world.
What You Get With A Monthly Marketing Program
Programs can be easily tailored towards whatever you need. Because it’s important to have a well-rounded digital marketing approach in 2019, having a team of experts to help improve areas where you’re lacking is highly important. Check out how a monthly marketing program can help you in each of the following channels, and find out why each channel is important to focus on in 2019:
Monthly Site Maintenance Programs
One step beyond having an open support budget, a monthly site maintenance program is a good way to address potential site issues before they happen. This basic package can help you update your website, keep it clear of spam, and make sure it works properly when customers find your website.
Errors happen routinely on websites, and they’ll often go unnoticed long enough to lose a lot of potential business. Having monthly site maintenance will help you identify problems faster, keep your site safe, and help you track the productivity of your site.
Maintenance Program Example: During our initial competitive analysis, we run sites through a number of programs that calculate Site Score. By making basic site changes and keeping the site clear of Search Console errors, we increased the site score from 63 to a maximum score of 100. This is an indicator of optimum site health, which helps your sales funnel perform effectively.
Monthly Social Media Programs
It’s no secret that social media is an effective tool that can directly contribute to your bottom line. Keeping up on social media can be challenging, and many business owners give up with posts if they aren’t getting high engagement.
With a monthly social media program, you have somebody monitoring your account to make daily posts that inspire engagement, and are able to grow your following list. Social media specialists know when the best time to post is, and what social sites your target audience is using. Allowing someone else to manage (at least part) of your social media allows you to spend less time advertising and more time doing what you love.
Social Media Program Example: There are three overarching steps to a social media strategy; increase your followers, maintain engagement, and get business through your posts. Growing your follower list is necessary to get the most out of social media. After months of relative stagnation, we ran a small Facebook Like campaign in mid-December, then a larger campaign in mid-January. This resulted in over 2,000 new followers to give continuous updates to.
While growing a following list, we craft engaging content that keeps their audience interested. This includes research on when their audience is the most engaged, and what kind of language they respond best to. This directly translated to an increase in online sales.
Monthly Advertising Programs
Advertising at the right time, with the right content, and to the right people can create significant return on investment. Whether your company is big or small, advertisements are obviously a great way to reach new customers and past customers.
An experienced ad agency will help you get the most out of your ad budget by creating targeted audiences, split testing ad copy, and managing costs. Whether you’re looking for Facebook Ads, Google display Ads, or a different type of ad, you’ll be able to save time and money while staying in front of your target audience.
Advertising Program Examples: We run ad campaigns for a number of clients while utilizing a variety of sites, mainly Facebook/Instagram Ads and Google Search ads. After conducting brief market research and to understand appropriate keywords and audience, we craft ads with strong calls to action and compelling visuals. Ads continuously yield high ROI and increase site traffic greatly. A monthly program helps you bring leads in consistently throughout the year.
A local trucking company was used to spending thousands of dollars on their owner-operator advertising campaigns. Our targeted ad campaign spent only a fraction of their usual budget, while providing them with over 3 times as many quality applicants!
Monthly SEO Programs
Everyone would love to have a website that can market itself. It’s also a necessity to get found when people search for you. With monthly SEO programs, you can increase your rankings in search engines and get found by people who are ready to buy.
With an SEO program, you can make your website more user and robot friendly. Programs vary based on needs of the website, but changes tend to have a lasting effect even after the program is complete.
SEO programs usually begin with optimizing the main pages on your site, and can progress into posting new blogs to help continually reach your customers.
SEO Program Example: A local HVAC business had hoping to further optimize their website. After optimizing the site, they rank on the first page for all 31 of their top target keywords, and are in the top 3 for 28 of those terms in their area. This has helped them increase traffic and leads through their website. Optimization includes changes to the content on the page, expanding pages, backlink generation, and effective keyword research. The image below shows the start rank on the left for each given keyword (not shown), with the most recent rankings on the right side.
Who a Monthly Program is Right For
Websites need continuous updates to continue to produce good results. Having a monthly marketing package allows you to improve your digital marketing presence by staying ahead of trends and consistently reaching your audience in the right way.
A monthly marketing program is right for you if you need help with at least one of the following:
- Getting found in Google searches and increasing site traffic
- Managing an ad campaign
- Managing a social media campaign and increasing your number of followers
- Maintaining/tracking your website and keeping it free of errors
- Writing and posting fresh blog posts and content on your website
- Sending marketing emails
- Making videos for your website or YouTube channel
Taking advantage of all these channels is especially important given the increase in ads and information available to consumers. This takes a lot of time and expertise that many businesses don’t have, and a monthly program is the best next step.
Build Your Monthly Marketing Program
If you’re in need of any of the projects listed above, we invite you to connect with us. We can put together a monthly program based on your needs, help create a well-rounded digital marketing strategy, and continuously work with you to improve your online reputation. Get started today!