A successful website build requires a strong marketing foundation

by | Mar 11, 2015 | Integrated Marketing, Web Development | 0 comments

When you build or renovate your company’s website, you’re not just doing it to make your online presence look pretty. You’re doing it to drive sales. We understand this, and we’ll jump right into the marketing process with you. We know how to build a digital marketing plan that makes progress toward concrete objectives. The first step we take in a website build is to engage in expert planning that brings structure to your ideas and goals.

Creating success from the ground up begins with documenting who you’re targeting, what you want them to know about you and what you want them to do. This makes creating your website’s content more targeted, relevant, meaningful and actionable. Once we have helped you clearly define your goals, we can outline a budget and focus on your objectives.

Your goals are the driving force behind the graphic design, navigation and content that we create for your site. Each aspect is geared toward guiding your web visitors to the next step in the sales process. We transform your goals into measurable metrics: numbers we can track so we can see which approaches to amp up and which to pare back.

Building websites isn’t a cold technical exercise for us. We internalize your goals and pursue them with passion. I actually have alerts set up that notify me when one of our most successful clients gets a new order. When this client hits another big milestone, I do a joyful fist pump . We take our clients’ success personally.

Checkerboard takes an active role in helping our clients pursue their goals. In addition to technical acumen, our team has sound marketing knowledge. We train each employee on marketing principles. We have a deep understanding of storytelling and “constant content-flow” sales strategy. Our team is Google Analytics certified. We have the digital skills to track website traffic in detail and compare it with your goals.

If you’re looking for a full-service design firm that will help you pursue your business ambitions, give us a call at 952-697-5211 or complete our form. Let’s sit down and map out your objectives. We’ll outline your vision and bring it to life together.

Start Your Project Today!

Call us for a free consultation at 612.787.7483

Build Your Site

Our Best in Market builds give you everything you need to get your marketing moving in the right direction.  You can count on us to build a solid foundation using industry standard tools that will help you get found in search, and grow with you over time.

Grow Your Business

Our monthly programs are customized to the specific needs of each individual client. Regardless of whether your budget is big or small, we’ll use the same strategies that are proven effective for helping reach your goals.

Support Your Team

Fast, responsive support from professionals who know what they are doing.  Support and maintenance programs available.

2960 Judicial Road, Suite 230

Burnsville, MN 55337


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