If you promote your business online, and you haven’t yet heard of social bookmarking, keep reading. All savvy businesses today should have a social bookmarking strategy in place. Social bookmarking sites — including Delicious, StumbleUpon, reddit, folkd, Scoop.it!, Digg and more than 50 others — are a useful tool for organizing how your digital content is presented.

Make sure your content is found where people are looking for it

It’s easy to become buried by the vast amount of information, articles and other resources streaming through your news feed or tweeted by friends. Just as you’d bend the corner of a page in a book or magazine so that it’s easy to find later, consumers are using a tool called social bookmarking to mark digital information.

Social bookmarking sites are cloud-based link savers. They provide a simple way to organize information and categorize content. They allow for easy access to web-based resources.  These are  primarily user-based sites,  sorted by what’s called “collaborative tagging”.  Social bookmarking provides the opportunity to connect in digital communities with common interests, and share favorite sites or pages. These bookmarks are transferable across locations and devices.

Twitter and Facebook are considered both social networking and social bookmarking sites. Think of the vast amount of links and articles posted, shared, liked and re-Tweeted. Facebook now has a “Save” feature in which you can flag articles for later viewing.

We recommend that you contact us to help you create a social bookmarking strategy around your business or brand and get you all set up using industry-standard tools. As part of our search engine optimization strategy, we offer syndication services so that your information can be found on social bookmarking sites, resulting in increased web-wide discovery. We also offer Website Property Manager services to keep you on track in achieving your online goals. You might also want to ask us about other tactics that will give you more control over your search engine results page (SERP), and improve search engine optimization for your business. Content is presented.

Photo provided courtesy of webtreats on Flickr.