Why your business needs a social bookmarking strategy

by | Dec 18, 2014 | Social Media | 0 comments

If you promote your business online, and you haven’t yet heard of social bookmarking, keep reading. All savvy businesses today should have a social bookmarking strategy in place. Social bookmarking sites — including Delicious, StumbleUpon, reddit, folkd, Scoop.it!, Digg and more than 50 others — are a useful tool for organizing how your digital content is presented.

Make sure your content is found where people are looking for it

It’s easy to become buried by the vast amount of information, articles and other resources streaming through your news feed or tweeted by friends. Just as you’d bend the corner of a page in a book or magazine so that it’s easy to find later, consumers are using a tool called social bookmarking to mark digital information.

Social bookmarking sites are cloud-based link savers. They provide a simple way to organize information and categorize content. They allow for easy access to web-based resources.  These are  primarily user-based sites,  sorted by what’s called “collaborative tagging”.  Social bookmarking provides the opportunity to connect in digital communities with common interests, and share favorite sites or pages. These bookmarks are transferable across locations and devices.

Twitter and Facebook are considered both social networking and social bookmarking sites. Think of the vast amount of links and articles posted, shared, liked and re-Tweeted. Facebook now has a “Save” feature in which you can flag articles for later viewing.

We recommend that you contact us to help you create a social bookmarking strategy around your business or brand and get you all set up using industry-standard tools. As part of our search engine optimization strategy, we offer syndication services so that your information can be found on social bookmarking sites, resulting in increased web-wide discovery. We also offer Website Property Manager services to keep you on track in achieving your online goals. You might also want to ask us about other tactics that will give you more control over your search engine results page (SERP), and improve search engine optimization for your business. Content is presented.

Photo provided courtesy of webtreats on Flickr.

Start Your Project Today!

Call us for a free consultation at 612.787.7483

Build Your Site

Our Best in Market builds give you everything you need to get your marketing moving in the right direction.  You can count on us to build a solid foundation using industry standard tools that will help you get found in search, and grow with you over time.

Grow Your Business

Our monthly programs are customized to the specific needs of each individual client. Regardless of whether your budget is big or small, we’ll use the same strategies that are proven effective for helping reach your goals.

Support Your Team

Fast, responsive support from professionals who know what they are doing.  Support and maintenance programs available.

2960 Judicial Road, Suite 230

Burnsville, MN 55337


Questions? Start here or give us a call.