Most of the marketing managers we work with put in long hours. They love what they do but their...
We offer stand-alone writing and editing services even if you aren’t a web, social media or digital marketing client. Just open a house account and start sending us projects.
White papers are often created for lead generation. Think of them as ice breakers. White papers can convert anonymous web visitors into known contacts.
You should be repeating and reinforcing your top key messages at every opportunity, without pushing people away with a hard sales pitch.
Most of the marketing managers we work with put in long hours. They love what they do but their schedules are always tight. Many of them use us when they need writing help because creating snappy, quality content can eat up a lot of their time. If you can relate to this, toss a writing project our way. You’ll like the results.
Content marketing strives to inspire, influence and move people to action. But when you’re under deadline and staring at a blank screen, those lofty goals can seem insurmountable. When clients call us to help with these situations, we may use one of these five types of share-worthy content.
We are moving quickly from “content clutter” to “content saturation”. Social media platforms, such as Facebook, now direct stories into members’ news feeds based in part on how much time they spent recently on similar stories. This removes any doubt that you are going head-to-head with your competition. The right B2B content mix may make the difference between being seen and being buried.
Social media marketing can be spontaneous, and that’s a good thing. But with advance planning, you can deliver your content to a wider audience. And you can do so efficiently, while sending a consistent message. Here are seven ways we can help you improve your social media campaign.
Business websites rank higher organically in search engine results when each page has a lot of fresh, text-based content. That’s really frustrating if you’re intimidated by writing, or if you can’t ever seem to find large chunks of uninterrupted time. How much content do you really need to do? Is it okay to slack off? There is no exact amount that works for every business. One blog a month may be sufficient for one company while another may be best served by several blogs plus even more social media posts.