Even if you have the most useful product on the market, your website still needs the right keywords so that customers can find it in an Internet search. Choosing keywords is essential to effective search engine...
Many of Checkerboard’s clients use some sort of calendar for posting new website content. We use one ourselves, as does Media Relations. After all, a website is not stagnant like a concrete building or a metal sign....
The public has a surprisingly high standard for stories they’ll keep reading. Consumers make snap judgments about website content and social media streams. Let me tell you about a little-known standard for quality that...