Your website content must pass this vital but hidden test

by | Feb 12, 2015 | Integrated Marketing | 0 comments

The public has a surprisingly high standard for stories they’ll keep reading. Consumers make snap judgments about website content and social media streams. Let me tell you about a little-known standard for quality that can make an incredible impact on your ability to attract and keep customers’ attention.

To give you some context, think about the standard that the media uses as they choose content for their publications. Reporters and producers work within a pretty demanding business model. They either deliver interesting content that meets the criteria set by their audience, or they board up their doors and go home. No audience, no ad revenue … end of story.

Because consumers have an astounding array of entertainment and news at their disposal, your website content needs to meet the same demanding standards as the media. Harsh as it may sound, content has to be interesting and worth customers’ time. Or they will just move on to your competitor’s page without a second thought.

Your content needs to grab consumers’ attention and keep it, like a story on the news that rivets your gaze.

Recently, Editorial Manager Robin Miller wrote an article about how to write Media-Grade Content. It was published in the public relations industry’s best-read, widest distributed trade journal. She introduced the concept of Media-Grade Content to the public. She outlined the necessary elements including nine important considerations to keep in mind when writing content worthy of being published.

If creating your own Media-Grade Content just doesn’t fit into your schedule, give us a call at 952-697-5211 or complete our contact form. We can provide you with fresh, engaging blog posts and other material that draws your customers’ attention and tells your story in a channel where they’re listening.


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