Digital advertising may seem simple – and it is — but there’s a science behind it. Checkerboard’s team is always on the alert to help our clients maximize their ad budgets. Sometimes our advice may seem...
Marketing used to be a lot simpler. You used to be able to just run some ads in the newspaper, fork over some money to put a spread in the phone book, and send out some fliers in the mail. The paper mail. And that...
Customers need to hear your message a surprising number of times before they buy. Unfortunately, repeating your message with such frequency to the general public can get expensive. Remarketing makes smarter use of your...
As soon as Facebook announced its new account management system called Business Manager last year, Checkerboard began investigating how it may benefit our clients. One major benefit, especially if you have multiple...