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you need website updates
October 30, 2015

Sometimes it can be hard to decide if you need website updates. Here are four clear signs it’s time to call a web designer. Let us know if any of these statements apply to you. We can make updates that complement your current style and branding. If you want your site to receive a complete rebranding, we can take care of that, too.

You know you need website changes if …

1. You want to call more attention to a specific product or service.

We can create a landing or “cornerstone” page that highlights an offer or flagship product. This page will have a special call to action to help drive sales. You can then set up your digital advertising to drive traffic to this landing page instead of your homepage. This helps focus new visitors’ attention on your special offer. If you would like assistance with digital ads, we can help you with those as well.

2. Your website is hard to read on a smartphone or tablet.

It’s no secret that Americans love their mobile devices. Smartphones seem to be our constant companions and advisors. It’s very important that your website automatically adjusts to be easily viewed on them. If your website is not mobile-friendly, let us know. We can make adjustments to help your website be more appealing on mobile phones and tablets. This could involve making code and styling adjustments or replacing the underlying theme.

3. You have a special event to highlight.

Sometimes our clients organize a special event after their website has been built. We can help you call attention to an event by building an additional page or section.

4. You’re ready to sell products online.

If you want to start selling items on your website, we can add the e-commerce infrastructure you need. Adding e-commerce involves some additional design and planning, but often a website’s underlying theme will accommodate this without too many changes.

Your website helps form consumers’ perception of your brand. It influences what kind of experience they’ll have with you. Ensure your website is easy to read on a mobile device. Make it easier for consumers to learn about your special offers and even purchase your product immediately. Website updates are a great way to do all of this.

We’ve made similar updates for many clients. Our web design has a marketing focus, because we know your site is a selling tool. Call me to discuss what kinds of changes you’re envisioning. I’ll ask you some questions about your site and tell you what we need to get started. We’ll schedule a meeting with my team members to plan the changes in more detail.

I really enjoy finding solutions to challenges and making clients’ websites more effective selling tools. Design is like very carefully planned artwork to me. Call me at 952-697-5211 or complete our form. Let’s talk about how we can improve your website.