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April 15, 2015

Soon, the mobile-friendliness of your website will affect even more than whether or not customers can read it on their smart phones. Google has announced that starting April 21, it will expand its “use of mobile-friendliness as a ranking signal”. That means, when customers run Google searches on mobile devices, mobile-friendly websites will appear higher in the results. Your website needs to be suited to mobile devices so that it can appear as high as possible in Google mobile search rankings. Checkerboard can help you with this.

The websites we create at Checkerboard have responsive design that re-flows and adjusts to users’ mobile devices.  If you already have a website but it’s not mobile-friendly, we can give your site a tuneup and get it there. We use industry-standard tools to make the alterations and improvements your website needs.

Even before Google announced this change in mobile search rankings, making your website mobile-friendly was vital to attracting business. Picture someone trying to decide if he should try your product. He’ll pull his smart phone out of his pocket and run a search for your product. He’ll bring up your website and try to read it on his phone. If your website has responsive design, your site will have a legible font and accessible features. The customer will be able to read about your product and learn why he needs it.

But if you used a web design firm that did not provide responsive design, your website would be squished into miniature lettering on the user’s device. He might squint his eyes and turn his phone from side to side in an attempt to read your site. After few moments, he would be tempted to give up and move on to a competitor’s website.

To many people, smart phones are like another limb, a constant companion, and an all-knowing information source rolled into one glowing device. Make sure your website build takes this addictive accessory into account. With the upcoming change in Google mobile search rankings, it is even more important for your website to be mobile-friendly.

Let Checkerboard update your website so that customers and prospects can easily find and use it on their smart phones. Mobile friendliness is becoming all the more important for attracting and engaging customers. Complete this form or give us a call at 952-697-5211.