Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this short video, I explain a commonly misunderstood term, Marketing Segmentation...
Podcasts are an often overlooked promotional tool that are gaining new fans within the business community. As Checkerboard recently confirmed when we created our own podcast series after a long hiatus from using them,...
About a year ago, a client came to us for a web build and requested the Divi Theme from Elegant Themes. Our standard was the Canvas theme, unless our clients needed or wanted something specific such as this. So,...
How Can I Get People to Buy My Product? Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into...
How should I promote my new product? Here’s something I hear all the time: My new product is great. If only people knew about it, they would buy it. That’s often true. What else is often true is that many marketers are...