Remember the children’s game, telephone? The message starts at one end of a line, is passed from ear to ear, and comes out as a totally different message at the end. That can happen to your marketing if you don’t start...
Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this short video, I explain a commonly misunderstood term, product...
Digital advertising may seem simple – and it is — but there’s a science behind it. Checkerboard’s team is always on the alert to help our clients maximize their ad budgets. Sometimes our advice may seem...
We wanted the form on our new website to have a bit of personality, and be a fun process to complete. We also wanted to weed out the spammers. Having a CAPTCHA on forms blocks the millions of spambots from posting...
Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this short video, I explain a commonly misunderstood term,...