From color to typefaces to imagery, every graphic design detail should be carefully planned to evoke a feeling and encourage an action. We create designs which increase interest in our clients’ products. To do so, we apply important marketing principles. Without these principles, design would just be filler. Here are four marketing concepts we use to help our graphic design drive sales.
- Positioning: What makes our clients different from the competition?
- Features/Benefits/Desires: What do our clients offer? How do our clients’ products help consumers? What do our clients’ customers really desire?
- Primary and Secondary Value Points: What are the main reasons customers would buy our clients’ products, and what other benefits do they receive?
- AIDA (Attention, Interest, Desire, Action): How can we grab audiences’ attention, build interest, create a desire and spur them to action?
By considering answers to these questions during the design process, we make graphic design what it needs to be: a selling tool. Using sound marketing principles helps us establish our clients’ brands. Brand is more than a logo or a slogan; it’s the definition consumers hold in their minds of a company and its products.
Marketing-focused graphic design helps consumers understand what you’re offering. It can make consumers pause during a busy day and read a little further. It can help viewers remember and really want your product. It conveys a feeling. It encourages consumers to take the next step in the sales process.
Whether it’s a website, brochures or product packaging, we create marketing-focused designs that tell your story. Our team can create promotional materials that leave a lasting impression about your product’s benefits.
See how we can make your marketing materials more noteworthy and striking. Call me at 952-697-5211 or complete our form. I’ll ask you about your product and what kind of work you’d like done. We’ll talk about what kind of message you want to convey, and what we can do to move forward.
Using creativity, charisma and experience, I create top-of-the-line promotional materials for our clients. Let’s chat about how graphic design can help your company create desire for your product.