Our approach to building websites is different than other agencies. We start with a solid foundation that enables you and your staff to drive your website as you go. Because things change so fast, it is important to build off this foundation in the direction which best suits your needs at the time.
Jason Kocina
Why WordPress?
Checkerboard build all of our clients' websites on the popular platform called WordPress, a...
The New Facebook Promote Button: Is Facebook Making Me Pay to Show Up in the Feed?
If you've been on Facebook recently, then you've probably noticed that there is something a little...
Star Tribune interviewed me about small business marketing
Who would have thought that tree trimmers and contractors would be using inexpensive, on-the-go...
Find the right people and companies using Advanced Searches on LinkedIn
LinkedIn’s Advanced Search feature has excellent options to narrow your networking searches for the best people and companies. See tips here.
SEO + Social Blog Posting Guidelines: Selecting the Right Keywords
This article is a continuation of our series on WordPress posting guidelines. No matter...
Use LinkedIn Groups to increase your Connections
A great LinkedIn feature that you may not be using is its interest and community Groups. They are useful for finding others in your industry, becoming aware of competition, and networking with people looking for services you may offer. Use these tips to get started:
Tap into the networking power of your LinkedIn Connections
Your LinkedIn Connections are a powerful mix of personal, educational and business contacts. Once you are connected with these people, you can communicate with them directly, view their profiles and see their own lists of connections. This provides you with a valuable networking toolset.
On the main LinkedIn navigation page, you will find a Contacts section that opens a dropdown menu. Clicking on Connections on this secondary menu will open your LinkedIn Connections list. Use these ideas to network and grow your LinkedIn presence and Connections database:
It’s not just for blogs: Content can work for you on LinkedIn
Great content works for more than just posting to your blog or sharing on Facebook. It can also be added and shared to LinkedIn to show your personality, areas of expertise and to provide value to your various Connections. Try these ideas and see which ones best engage your audience: