We want you to feel comfortable managing your website. We provide training and guidance to help you keep it running smoothly. Here is some information about what to do in the unlikely event that your website shows only a blank screen or a 501 error message. If your website goes down, please contact your hosting provider. This situation is usually caused by a server issue.
Think of a store without a manager. What might happen? Shelves might get dusty, broken fixtures might stay broken, and no one would keep track of customer traffic or what changes should be made. Customers’ impressions of the store might be less than positive; they expect businesses they visit to be well-maintained. The same holds true for your website. Your website is a valuable property which needs a skilled, responsible supervisor. Checkerboard’s web property managers can manage your website. They know how to keep it running smoothly and driving business. They can keep your website up to the standards customers expect from both brick-and-mortar stores and professional business websites.
When used strategically, Twitter can drive followers to your website and help build a devoted following. Use the same best practices on Twitter that you would use in face-to-face networking: Listen to what others are saying and ask them about it. Then they’ll be more open to learning about you, too.
Almost all promotions will fit into one of the following five Promotional Mix Channels: media coverage, website, social media, advertising and personal selling. Integrate how you use these channels. Plan how your social media marketing, website content and digital ads will coordinate with your media coverage. Once media stories have run, repurpose them as social media posts and website material.
Please make sure your website receives regular maintenance. In particular, please update your website’s WordPress plugins. Recently, we helped several companies whose websites had either been attacked by a virus or hacked. These websites were vulnerable because they contained an out-of-date plugin. If you don’t have time to update plugins yourself, we are happy to do this for you on either a one-time basis or as part of a monthly maintenance program.
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