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brand message
January 4, 2016

Your brand is the definition your customers hold in their minds of your company and its offerings. Graphic design is a powerful tool for imprinting that definition. Here’s how our graphic design team can help you send a focused, memorable brand message.

  • We keep sound marketing concepts foremost in our minds. Each team member receives ongoing marketing training. This helps us create your design from a marketing perspective. We don’t just create pretty graphics; we create graphics that sell products.
  • We create reference documents that identify your unique message. We record your target market, primary value points and promotional channels. Throughout your project, we refer back to these documents to ensure we create graphics that are consistent with your written message.
  • We emphasize your product’s special qualities. Consumers receive countless messages throughout the day. To help people remember your product’s advantages, we highlight them repeatedly. And we make it clear what product or service you’re promoting.
  • We consider how the communication process really works. Individual consumers interpret information differently. We ask ourselves: For the target consumer to receive the intended message, how does information need to be presented? We carefully plan how to communicate your message visually.

Graphic design can be more influencing than copy. It needs to pair nicely with your content. If consumers receive conflicting messages, they may be confused about what you offer. When you ask us to create graphic design, you receive more than images; you receive good marketing.

If you want to send a strong, consistent brand message, call me at 952-697-5211 or complete our form. I’ll ask you about your product and how you’re currently promoting it. We’ll meet to plan a strategy. Then we’ll put it into action.

Our end goal is to help you raise awareness and drive sales. All of our efforts will be geared towards this.