Checkerboard creates attractive, functional, fully-optimized websites for businesses. We love to transform our clients’ outdated and poor-performing sites into an effective digital marketing tool. This case study examines work we did for our client GolfPsych.
GolfPsych is an innovative golf coaching service that helps professional, collegiate, and amateur golfers play their best game. Unfortunately, GolfPsych’s previous website was not keeping GolfPsych at the top of their online game.
Our team took time to learn about GolfPsych’s audience and needs. We also thoroughly evaluated their web presence. We found:
- The site was stylistically out-of-date and needed a makeover to better reflect the brand’s distinctive style.
- The sales funnel was too complicated, today’s internet shopper requires an intuitive and easy process. We simplified the sales process to make it easy for their clients.
- The previous website was not fully optimized for mobile phone use or user experience.
- GolfPsych’s online presence lacked a comprehensive plan and strategy. They also required an updated approach to search engine optimization (SEO).
First, we worked with GolfPsych to create a comprehensive marketing strategy and plan. Effective online marketing relies on a strong strategy. The strategy included a blend of website development, social media, blogging, advertising, and the creation of an email newsletter.
The previous version was not mobile responsive. More than half of all searches happen via mobile phones. According to Google, mobile searches grew by 80% over the past two years. A mobile-friendly website is essential for any business website. Our GolfPsych site redesign was mobile responsive and modern.
We optimized the site to rank well on search engines and to connect with GolfPsych’s target audience. The following chart shows how their search rankings have improved since the new site launched in November of 2017.
In addition, we developed targeted advertising campaigns to reach new customers. Strategic outreach efforts featured key influencers. These influencers increased the impact of promotional programs as their fans and followers learned about GolfPsych. With our help, GolfPsych’s search rankings for important key phrases rose to a top five position in a list of search results. Most searchers will not scroll through multiple pages of search results; higher rankings resulted in more customers discovering their website!
It is well and good to attract traffic and new customers to a brand’s website. However, if the visitor doesn’t make an immediate purchase, the opportunity may be wasted. We remedied this issue by inviting visitors to subscribe to the GolfPsych email newsletter. The newsletter opens up even more content marketing opportunities to people who are clearly interested in their services.
This redesign and comprehensive digital marketing strategy increased GolfPsych’s traffic, sales, and network size. In other words, their business is growing.
Clients have trusted Checkerboard with their websites for over twenty years. Checkerboard builds stylish, cutting-edge websites using current best practices in SEO and digital marketing strategy. We focus on web marketing, so you can focus on running your business.
Give us a call if you’re ready to see results.