If your website is built on WordPress, its content management system enables you or your marketing people to load up a bunch of content—blogs—and schedule them to post on your website and out to your social media automatically. This is known as content syndication.
It’s nifty; it’s probably the number one (or at least number two) reason WordPress is the most popular website platform today. The ability to load and schedule posts well into the future enables your team to plan ahead according to an editorial calendar. This frees up resources for some of the more breaking news-related posts when they come along, or preparing fun contests and surveys to keep a good mix in your social media marketing.