Steps for Creating a Social Media Strategy

by | Jul 15, 2015 | Agency News, Events, Social Media | 0 comments

Using a proper social media strategy and content schedule can help increase the success of your business. There are three easy steps in creating an integrated marketing program through social media.

  • Step 1: Create Content Schedule
    • This schedule will lay out the following components: specify what type of content it is, what functions they involve, what days content will be posted, what type of content, frequency of content creation, and which promotional channels the content will be fed through.
  • Step 2: Establish Posting Guidelines
    • This will define how to update each type of content you deliver.
  • Step 3: Rules of Engagement
    • In order to get assistance with your program, you will have to outline how you, your staff, and outside assistance will engage with your website.

We have used these steps again and again with our clients with great success. If you don’t believe us, hear what our client at Pahl’s Market has to say!

“We’ve learned so much about marketing our site with our social media channels also – thus helping us appear higher and more often in the latest search engines.” – Jason Himmelwright

Our Crafting a Standout Social Media Strategy class on July 30th will go more in-depth on these steps, and help you create a strategy to achieve success on social media. Register Here!

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