Expert panel will offer rare insights into social media marketing

by | Nov 19, 2013 | Social Media | 0 comments

How effective is your business’s social media marketing? I’m excited to be included in a phenomenal panel of experts who will discuss everything from which tools and channels to use, to how reporters are scouring social media for story ideas. The panel, sponsored by Sales & Marketing Executives International Minnesota, takes place on Thursday, November 21. I hope that you can make time in your schedule to be there.

This is one of those rare opportunities to hear from the best of the best in social media marketing, and learn from their unique perspectives. It will be moderated by Minneapolis/St. Paul Business Journal Audience Development Director Pam Brueck. I’m very interested to hear what the others on this panel have to say.

Joining me on the panel will be:

John_Eighmey-smJohn Eighmey. John bridges the communications and academic fields. He’s a leading authority on brand communication and has held senior positions at Young & Rubicam in New York and the Federal Trade Commission in Washington, D.C. John has been cited in 447 scholarly articles and books.


Jim_Hammerand-smJim Hammerand. As the Digital Editor at the Minneapolis/St. Paul Business Journal, Jim manages and the company’s social media outlets. He will also discuss how reporters use social media to monitor for breaking news.


Ryan_Richardson_Headshot-smRyan Richardson. Buffalo Wild Wings is a great example of a business that’s using social media successfully, and Ryan is the one in charge of its digital planning and strategy. His projects and campaigns use mobile, social, desktop, search, web and mobile apps.


The regular association meeting will begin at 7:15 a.m. at The Woman’s Club main dining room, and my seminar will follow at 7:45 a.m. A hot buffet breakfast will be served beginning at 7:30 a.m. Parking is free for attendees. To register,  click here.

Registration Fees:

Professional Member:  $30
Executive Member:  Included with membership
Introductory Member:  $48
Non-members:  $60
Full-time Students:  $20

Event Details

November 21   Social Media Panel


John Eighmey, U of M Mithun Land Grant Chair in Advertising
Jason Kocina, president, Checkerboard Strategic Web Development
Ryan Richardson, manager of digital media, Buffalo Wild Wings
Jim Hammerand, digital editor, Minneapolis/St. Paul Business Journal

Location:        Woman’s Club, 410 Oak Grove St.. Minneapolis, MN 55403


Registration/Networking                         7:15 a.m.
Breakfast                                              7:30 a.m.
Program                                               7:45 a.m. to 9 a.m.

I am excited to be part of this event and I hope to see you on November 21! Click on this link to register.


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