Until recently, Polyphenolics had two websites: one for the company, Polyphenolics, and one for the ingredient, MegaNatural®. The websites linked back and forth between one another, which sometimes caused confusion for the visitor. The company decided to remove this variable by combining the two websites. The new website, Polyphenolics.com, is sleek, simple and easy to navigate. It clearly displays Polyphenolics as the company and MegaNatural® as the ingredient.
Checkerboard Strategic Web Development worked with Polyphenolics to strategize how the two websites could be combined. We evaluated imagery, website structure, content and navigation. The new website launched on October 12, 2012 and has been well received by its users.Launch website