Portfolio:Bobby & Steve's Auto World

Campaign Goals:

  • Create a modern design that stands out in the industry and uses updated imagery
  • Increase leads by improving the sales funnel and user experience
  • Create an easy-to-edit site that can be regularly updated by staff
Bobby & Steve's Auto World is a chain of auto shops and gas stations in the Minneapolis-St. Paul area. With an existing website and already well known brand, the biggest goal of the new website was a design overhaul. We took this opportunity to also revamp the site structure, sales funnel, and enhance mobile usability. It was also important to implement the site with other external systems that they used for selling tires and scheduling maintenance.

Here's how we helped them out

User Experience Design

We built the site from the perspective of the user, showing them what they want to see when they want to see it. We planned a thorough site structure that allows for easy navigation, and included a number of hot links from the homepage using a modern yet informative design. We also optimized the sales funnel and made it especially easy for anyone to Request a Quote or contact stores online.

Responsive Web Design

We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. Responsive design keeps your site's code light, while working on any screen resolution. This means it will look great on current phones, old models, and be completely future-proof.

WordPress Development

We developed a new WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms which the company uses for CRM and scheduling. The site includes custom templates to easily make changes, enhanced couponing features, a find your tire feature, and more. Instructions on making edits were compiled into a convenient User Guide for Bobby & Steve's Auto World to use when needed.

Search Engine Optimization

Every aspect of the site was done with SEO best practices in mind. After extensive keyword research, we matched keywords to our site structure and began optimization. Page content was rewritten and expanded where necessary using unique expert copy. Page redirects were compiled to maintain past search positions, and the site quickly started ranking for new keywords.

The Results

The new Bobby and Steve’s Auto World website includes a much more modern design, logical site structure, and clear sales funnel to increase conversion rate. Old search positions and backlinks were maintained after site launch, and mobile traffic has already seen a notable increase just one month after launch. The site is prepared with tracking tools and marketing features to allow for greater digital marketing in the future, helping their team continue to grow their brand. 

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2960 Judicial Road, Suite 230

Burnsville, MN 55337


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