Portfolio:Bobby & Steve's Auto World
- Create a modern design that stands out in the industry and uses updated imagery
- Increase leads by improving the sales funnel and user experience
- Create an easy-to-edit site that can be regularly updated by staff
Here's how we helped them out
User Experience Design
We built the site from the perspective of the user, showing them what they want to see when they want to see it. We planned a thorough site structure that allows for easy navigation, and included a number of hot links from the homepage using a modern yet informative design. We also optimized the sales funnel and made it especially easy for anyone to Request a Quote or contact stores online.
Responsive Web Design
We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. Responsive design keeps your site's code light, while working on any screen resolution. This means it will look great on current phones, old models, and be completely future-proof.
We developed a new WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms which the company uses for CRM and scheduling. The site includes custom templates to easily make changes, enhanced couponing features, a find your tire feature, and more. Instructions on making edits were compiled into a convenient User Guide for Bobby & Steve's Auto World to use when needed.
Search Engine Optimization
Every aspect of the site was done with SEO best practices in mind. After extensive keyword research, we matched keywords to our site structure and began optimization. Page content was rewritten and expanded where necessary using unique expert copy. Page redirects were compiled to maintain past search positions, and the site quickly started ranking for new keywords.