- Provide a user-friendly online shopping experience
- Increase online sales and organic traffic
- Expand functionality of the site to allow for customization options and wholesale
Here's how we helped them out
E-Commerce Web DesignAs a retail store, having a fully functional e-commerce site was the utmost importance for Abdallah. We created a site that provides a smooth and reliable e-commerce experience, featuring hundreds of candy options. The site does more than simply allow products to be sold, it is a robust yet convenient platform that is fully integrated in the site.
Responsive Web DesignAbdallah's past website was not completely responsive, causing them to miss out on a large number of potential customers who were using their phones. Our new design looks great on every device and screen resolution. The design is future-proof and allows Abdallah to stand out in their industry by providing mobile purchases.
Search Engine OptimizationSEO best practices were kept in mind as soon as planning begun. We utilized a variety of techniques to create a site that would rank high in search engines, including comprehensive keyword research, content optimization, creating a search engine-friendly structure, and more. This allows potential customers to easily find Abdallah when searching for candy.
Digital Marketing AssistanceAfter completing the website build, we continued to work with Abdallah on future projects to add more tools to the website and advertise during holidays. This includes a monthly program to perform additional optimization on the site as SEO changes, as well as continued assistance as needs arise.
User Experience DesignThe biggest problem with the past website was a fairly poor user experience. The new site was carefully planned and organized to allow users to easily find what they need, and allows for an easy checkout process. Users are quickly engaged with a consistent sales funnel, and new features were added to make the site easier to use for people looking for information.
WordPress DevelopmentWe developed a new WordPress site with a unique design that is is full of features and easy to edit. Due to the user-friendly framework and professional development framework, we were able to train Abdallah to make changes to the site whenever they need. The site runs efficiently on its industry-standard framework.
Social Media MarketingSocial media marketing can be a valuable tool for engaging with customers and reaching a new audience, especially when posts are done at the right time and with the right content. Through regular Facebook and Instagram posts with designer photos and marketing language, Abdallah is able to easily keep in touch with their most dedicated fans.
Pick N' Pack Customization
Sales & Traffic
Monthly Sales Increase
New Facebook Likes
Organic traffic increase
We work with the Media Specialist at Abdallah to put together compelling images and text for social posts, helping to keep followers engaged and tempt them with delicious chocolates.