Did you know that 85 percent of social media users say companies should not only have a presence on social media, but they should also interact with their audience? This means you shouldn’t just be writing posts: you should be reaching out and connecting with your fans. Here’s a few ways to do just that:
- When a fan leaves a positive comment, thank them! It’s that simple. Not only does this show the commenter that you paid attention to their feedback, it shows the rest of your audience that you’re willing to have a conversation with them.
- Ask questions! Your posts should encourage dialog.
- If a fan leaves a negative comment, address it. Don’t just ignore the problem and hope it goes away. This tells your audience that you care about their needs.
I’m holding my “Creating a Social Media Plan” class in a couple weeks in our Burnsville office. It will give you the structure to understand how to be a successful social media marketer, so if you’re new to the social media realm you’ll learn lots. Even if you’re not, you’ll still learn some great tips and tricks that will improve your social media strategy. I hope to see you there!