Social media communication is about conversations

by | Jan 12, 2011 | At Checkerboard, Integrated Marketing, Social Media | 0 comments

The rules of writing change a bit when you’re creating content for social media networks. Just like any other type of communication, social media writing requires extra care in some areas.

Remember who you are writing for (your customers and prospects) and how they want to communicate on their social networks. Blogs, Facebook and Twitter are conversational places, so it shouldn’t be a huge surprise that your posts should maintain a conversational tone.

You’re probably thinking “easy enough” right about now, but writing conversationally can be difficult, especially for perfectionists. But, when writing for social media channels, you’ve got to loosen up a bit! A trick that I use whenever I’m writing is to read it out loud when I’m finished. I always ask myself “does this sound like me when I’m having a normal conversation?” Another perk of reading your content out loud is that it helps you catch repetitive language and run-on sentences that you may have missed otherwise.

Of course, using correct grammar, spelling and punctuation is still as important as it is with any other style of writing, but keep in mind that your audience can’t hear the tone of your voice or see your facial expressions. It never hurts to ask someone who is unfamiliar with the subject to read your content and tell you what they think it means. This prevents miscommunication that could result in brand damage.

We understand that getting the hang of social media writing is hard work, and that’s what we’re here for. Our social media writers can craft conversational copy and wrap it around your sales message, creating content for your site and social media pages that is interesting to your audience and beneficial to your business.

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