Did you know that you can now incorporate a Facebook Like button right into your emails?
It’s like my own little focus group of subscribers who like my content. Not just people who opened. But people who liked it enough to “Like” it on Facebook (heh). Being able to open their member profiles in MailChimp and see their gravatars, social activity, geolocation and demographic information is almost like meeting my customers face-to-face.
Read More Here: https://www.mailchimp.com/blog/influence-vs-engagement/
Just another reason we have MailChimp in our marketing tool set.