Many of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way to monetize and track their online traffic. Imagine this: a new subscriber joins your list, receives the first in a series of auto-responses which includes a coupon, which they bring it into your store where your cashier verifies via iPhone the coupon’s validity. You control the number of uses per coupon and can track it all. Watch.