This month, I’m conducting one of our most popular marketing workshops for the Lonsdale Chamber of Commerce. If you’re local to the Twin Cities area, I hope you will join us. The workshop, Crafting a Standout Social Media Strategy, will include tips and tricks for content distribution. I’ll also show you how to incorporate Search Engine Optimization (SEO) to target new customers with your content.
This is an evening presentation. It’s ideal for those who have been unable to attend one of our morning sessions held at our Burnsville headquarters.
Why you may want to attend
Social media is changing how businesses connect with customers. If your business is not using the smartest marketing tactics, you’re probably losing sales to your competition. Social media is growing faster than any promotional channel ever has in the past. This growth has created a need for businesses to connect and align their blogs, sales funnels and email marketing efforts to their Facebook, Twitter, LinkedIn and YouTube accounts.
It is important to define your messages, target market and goals. However more important than tactics and promotional channels that carry your messages, is the strategy behind the messages. When information gets cloudy, people tend to focus on things that remain consistent: The constancy with what you do, who you serve and how you connect with them.
You’ll learn how to:
- Position yourselves as experts
- Control message consistency
- Control social media through positive messaging
- Use technology to your advantage when pushing out messages
- Measure social media ROI in terms that make sense