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Twitter is more than simply typing a witty and precise message. Twitter is a great channel to share information quickly. Here are some secrets behind a successful tweet: images, videos and even certain words and punctuation marks.

  • Images.Tweets with images get 150 percent more retweets, 89 percent more favorites, and 18 more clicks than tweets without images.
  • Videos. Tweets with videos get 28 percent more retweets.
  • Hashtags. Tweets with one or more hashtags are 55 percent more likely to be retweeted than those without hashtags.
  • Quotation marks. Quotes with quotations marks are 30 percent more likely to be retweeted than those without.
  • Exclamation points. Tweets with exclamation points get more retweets per follower than those without.
  • Numbers. Tweets with numbers get 17 percent more retweets.
  • Certain words. The five most retweeted words are you, Twitter, please, retweet and post. Tweets with the word please get 3 times more retweets than those without.
  • Optimum length. Tweets between the lengths of 71 and 100 characters get the highest number of retweets.
  • Timing. It takes a tweet 24 minutes to receive half of its retweets. Receiving retweets may continue, but most of your retweets will happen within 24 minutes of your post. For maximum engagement, schedule your tweets 24 minutes apart. The best time to post on Twitter is between 1 p.m. and 3 p.m. and the best days are between Monday and Thursday.
  • Usernames. Tweets including @username have higher click through rates, so make it a point to mention others in your tweets.
  • Links. Links placed in the beginning or the middle of the tweet receive the highest number of clicks, so place your link about 25 percent of the way through the tweet. Users who share more links in their tweets gain more Twitter followers.

Overall, your Twitter account should inform your followers about your business by interacting with them. Connect with other businesses to network with people who can share your message with followers.