Portfolio:RH Bockstruck

Campaign Goals:

  • Redesign website to reflect the image of the RH Bockstruck and overall industry
  • Integrate a jeweler's showcase on the site
  • Increase leads and organic traffic
RH Bockstruck, a well known name in the Minnesota jewelry industry, was in search of a new website that better reflected their services and overall brand. It was important that the new site portrayed Rob Bockstruck's expertise in the diamond industry, and was able to attract new customers to his online diamond concierge service. The site also needed to include products. This would allow Bockstruck to showcase potential products without sending customers off their site.

Here's how we helped them out

Responsive Web Design

We made a design that looks great on every device and screen resolution. Users will have a positive experience regardless of whether they're viewing the site on a smartphone, tablet, or computer. This future-proof new design will help RH Bockstruck stand out in their industry as a reputable source.

WordPress Development

We developed a WordPress site that is unique, easy to navigate, and easy to customize. After developing a site structure complete with features such as a product iframe, we taught RH Bockstruck how to make simple changes. Now Bockstruck has a professionally developed site that they can change themselves as needed.

Search Engine Optimization

We utilized a variety of techniques to create a site that would rank high in search engines. This included comprehensive keyword research, optimizing content on the site, creating a search engine-friendly site structure, and more. This allows potential customers to easily find the Bockstruck website via Google.

Social Sharing Tool

Soon after the site launch, a problem was encountered with sharing products. The problem was a shortcoming of the iframe we had to use, and as a result products couldn't be shared. We were able to develop a workaround with an internal social sharing tool, allowing RH Bockstruck to pull the exact URL within an iframe and easily share a product while staying on the website.

The Results

The new RH Bockstruck has a beautiful design that fits perfectly in the diamond industry. The site is also complete with a central call to action and an easy-to-navigate site structure. Combine this with improved ranking in the search engines, and the site is able to market itself. It was carefully designed to frame Rob Bockstruck as a diamond expert and resource for people searching for jewelry.
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