Portfolio:TurfX

Campaign Goals:

  • Develop a beautiful WordPress site that fits the company brand and industry
  • Optimize the site to increase organic traffic and leads
  • Connect a system allowing customers to pay their bill online
TurfX, a locally owned professional lawn care company, contacted us to develop a new website that reflected their brand and allowed them to be found in search. Their previous site didn't get much traffic, and their main goal was connecting the site to Google. It was important that the new website had optimized content, ran fast, and looked professional.

Here's how we helped them out

WordPress Development

We developed a WordPress site which was professional and easy to edit. The previous website was in Squarespace, so we created a new site in WordPress while keeping their site active. We then transferred the domain to keep it the same. The new WordPress site is lightweight and professional, allowing the site to run fast and be easy to edit.

Search Engine Optimization

We used a variety of techniques to create a site that would rank high for local web searches. This included rewriting content on the site to be optimized for the proper keywords, optimizing the link structure, connecting the site with search console, and including schema markup. This allows local customers to find TurfX when searching for lawn care services.

Responsive Web Development

As with all our WordPress builds, we made a design that looks great on every device and screen resolution. Users will have a positive experience and see an effective marketing funnel regardless of whether they're viewing on a smartphone, tablet, or computer. This allows TurfX to connect with more users, rank in mobile web searches, and appear professional to people searching on mobile

The Results

The new TurfX website fits their brand well, runs efficiently, and should increase the traffic flow to their site. After planning and constructing a beautiful and optimized site, we weren’t done. We connected Stripe to allow them to manage payments online, created a user guide and taught them to make edits to their site, and made final changes to our modern design that should last for many years. This project utilized our lite best in market build, and was designed specifically for a local audience.
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2960 Judicial Road, Suite 230

Burnsville, MN 55337

612.875.6005

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