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Why isn’t your marketing working?

All marketers ask themselves the same question: How do I get consumers to buy my product?

The sad truth is: Many marketers are promoting their products all wrong.  They place ad after ad but  get little in return.  They may end up wasting a whole bunch of money and looking like failures. They may blame the economy or the product itself, but that’s not really the problem.

The issue: Their simple ads don’t fulfill the needs of the consumer.  Smart marketers need to address each stage of the consumer buying process.