Portfolio:Benny Boy's

Campaign Goals:

  • Create a professional logo and label design
  • Create a functional and easy-to-use e-commerce platform
  • Manage a digital ads campaign to reach new buyers
Benny Boy's All Purpose Seasoning was created by Chef Benny at a Northwoods Resort, and quickly became a local staple. Benny and his team were hoping to get his product in stores, and a professional logo and label was the first step. We worked to create a visual identity and accompanying website to expand the scope of his business, allow him to sell his seasoning online, and support future marketing efforts.

Here's how we helped them out

Graphics / Visual Identity

We created a brand new branding and visual identity for Benny Boy's, helping them appear more professional. The goal of the graphic design was to create something professional yet visually compelling and unique, helping them get their seasoning onto the shelves in stores. We worked with their team to create multiple logos and color schemes, and made dozens of changes before finding the perfect fit.

WordPress Development

We developed a WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates WooCommerce and other customized features. We emphasized function above all else, allowing the site to operate fast and smoothly without any backend errors.

Responsive Web Design

The future has arrived for the internet, and every website needs to look create on every screen resolution. We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. The new design is future-proof, and will look great on every new phone or tablet size.

E-Commerce Design

Alongside their new logo and label, Benny Boy's needed an online store to help them expand their target audience and sell products online. The site was designed with the same fonts, colors, and overall feel as the label, and shopping was prominently featured to make buying an easy task. The site not only takes payments, it also easily connects to Benny's backend processes and includes features such as sales, custom shipping, variations, and more.

Digital Advertising

After launching the new website we helped get the word out with a few small advertising campaigns, primarily utilizing Facebook Ads. We created marketing images and copy, and curated an audience of people most likely to buy. We also worked to systematically expand his audience, getting more social media followers for easier marketing in the future.

The Results

The new graphics and website for Benny Boy’s is not only professional, it’s also bold and unique. The product is already on the shelves in some places, and they’re hoping they can make it into big outlets in the near future. The eCommerce site has helped them make plenty of sales already, and advertising campaigns have helped bring in new customers and followers. 

Start Your Project Today!

Call us for a free consultation at 612.787.7483

Build Your Site

Our Best in Market builds give you everything you need to get your marketing moving in the right direction.  You can count on us to build a solid foundation using industry standard tools that will help you get found in search, and grow with you over time.

Grow Your Business

Our monthly programs are customized to the specific needs of each individual client. Regardless of whether your budget is big or small, we’ll use the same strategies that are proven effective for helping reach your goals.

Support Your Team

Fast, responsive support from professionals who know what they are doing.  Support and maintenance programs available.

2960 Judicial Road, Suite 230

Burnsville, MN 55337


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