Strategic Web Development

Checkerboard Strategic Web Development doesn’t just build Websites. Our roots and our focus are on performance-based marketing. We specialize in applying traditional marketing strategies to new technology tactics.

We believe your online presence, including your Website, e-newsletters and social media participation, should play a viable results-oriented role in your marketing campaign. Websites are the core of today’s marketing efforts. They should be well integrated with all established and emerging promotional channels to distribute your content.

Look under the “Services” tab for a complete list of our services. Our four key products are:

Strategic Content Plan:
Brand Playbook:Our Brand Playbook process assists you with defining your target markets and key messages. We work with you to apply basic marketing concepts to your business, to develop creative ideas and to determine primary action items. The outcome is a printed Brand Playbook that can be used to guide all marketing moving forward.
Marketsmart Powersites: Powerful websites that are inexpensive, easy to change, scalable, done fast and done right.
Custom work on a consulting basis: We have the creative talent, as well as the marketing and technical expertise to help you achieve your specific goals.

Online marketing is a powerful strategic marketing tool! This chart demonstrates how we can use our online expertise to help you distribute and re-purpose content to achieve your marketing and sales goals.

We look forward to getting started with your campaign!

Call us at 612-798-7200 or contact us here!

Follow Kocina

Kocina Branding & Marketing Companies was founded in 1988 with the idea of repackaging ad messages as news. Today, many companies rely on us to push sales-rich content through a variety of a market-friendly promotional channels. Contact us to learn how we can help teach the world about your products.

Three Companies - One Goal; Teaching Customers to Buy Your Products.
Kocina Branding and Marketing Companies is made up of three separate companies, each specialists in their respective promotional channel:

	We specialize in helping clients promote their products through publicity. People have become resistant to ads but they love their news stories. Reporters need new story ideas every day and we are right there to provide them. Imagine how your sales would increase if stories about your products were popping up all over the country. There's no need to imagine for our clients.

	We believe your online presence, including your Website, e-newsletters and social media participation, should play a viable results-oriented role in your marketing campaign.

	We help clients use events and expos to accelerate the selling process. Events enable you to establish contact with prospective customers, generate awareness, arouse interest and build brand preference.

Take a Virtual Tour of Kocina Branding and Marketing Companies