Whiteboard Explainer Videos
Illustrate your story.
Our hand-drawn, animated explainer videos are the ideal way to market even the most complex products. These engaging videos grab and hold your audience’s attention. They are an enjoyable way to clearly communicate your story. When you need fun, sharable content, our whiteboard explainer videos should be a high priority.
Stand Out from the Crowd and Have Your Message Heard
It is a constant, uphill battle to find effective ways to deliver your message to potential customers.
We’re Surrounded by Marketing Messages
Most Americans are exposed to up to 10,000 ADVERTISEMENTS per day! With more and more messages vying for attention, you need to find a way to rise above the crowd.
Our Attention Spans are Shrinking
The average attention span is about EIGHT SECONDS. This is down from 12 seconds in 2000. That’s less than a goldfish! So, not only do you need to capture attention, you need to find a way to hold that attention.
Some Concepts Require Time to Explain
Some products or services require MORE TIME TO EXPLAIN in order to demonstrate their unique value. So in addition to capturing and holding attention, often times you need to simultaneously convey detailed or complex information.
Get More Engagement with an Explainer Video
An Ideal “Reach and Teach” Solution
Our whiteboard explainer videos use animated hand-drawn illustrations with accompanying narration to simplify your message and deliver it in an engaging way. Illustrations provide a novel and unique visual component to explainer videos and help them stand apart from “live” video. Animation adds an additional level of engagement, allowing more time for a message to be “unpacked”. Custom-drawn illustrations ensure that you’re getting the best visual to represent the concept being discussed, something stock illustrations have a hard time doing.
Video Content is More Popular Than Ever
Whiteboard explainer videos are a great way to leverage the many benefits of video content to teach potential customers about your product or service, and ultimately increase sales.
of executives visit the marketer’s website after viewing a product video
are more likely to buy a product after viewing a product video
of mobile video consumers share videos with others
What you get from us
An explainer video needs to look cool, but there’s much more that goes into it. The secret? Strategy, ideation, writing, illustration, video production and promotion are ALL essential ingredients of a truly EFFECTIVE explainer video. For almost 30 years, Checkerboard has offered expert-level integrated marketing that gets results. You’ll have access to our talented staff ready to bring their expertise to each stage of the video’s development.
- Skilled copywriters who know how to distill your message into just the right words with the right tone and personality.
- Award-winning designers with marketing expertise who listen to your needs (plus we’re pretty fun, too).
- Talented artists who bring your video to life with their unique flair and style.
- Seasoned publicists who who know the best techniques to get interested eyeballs in front of your video.
Don’t Take Our Word For It …
“Checkerboard did an excellent job summarizing the complex results of a clinical study in a simplified, visually compelling manner! The end product was very well received both internally and externally and will serve as a great sales tool.”
– Pam Stauffer, marketing programs manager at Cargill
Cargill Sugar Reduction Explainer Video
Let’s Team Up
It’s time to tell your story
“We strive to provide the best tools, ideas, and aesthetics to help you bring your message to the world, creating impact, engagement, and excitement.”