Portfolio:Polyphenolics
Campaign Goals:
- Create an eye-catching, cutting-edge website design
- Split site into two entirely different sections within one backend
- Increase traffic, web visitors, site leads and newsletter subscribers
Public Relations
We created two distinct sites within one WordPress backend: Consumer and Industry – with clear and direct messaging that is well-organized for a more user-friendly experience.
- 2016
- 2017
%
Increased in traffic since launch
%
Increase in organic search
Public Relations
We created two distinct sites within one WordPress backend: Consumer and Industry – with clear and direct messaging that is well-organized for a more user-friendly experience.
Tactics
- Quarterly newsletter
- Eblasts
%
Avg Open Rate
%
Click-through rate
Public Relations
We harnessed the media to deliver Polyphenolics’ message to the United States and Canadian markets.
Impressions through 20 placements in 2015
Impressions through 28 placements in 2016
The Results
Polyphenolics’ network continues to grow. The site continues to help expand the company’s network size of current and prospective customers through traditional and digital communication channels.
1,265
Subscribers
+289 from previous year
15,322
Visits
+50% from previous year
“We have made huge strides and progress over the past six weeks. Between the website, e-blitz campaigns, preparing for our biggest conference of the year, and getting buy-in from a major client to promote, we are extremely well-positioned for the second half of our fiscal year. You are helping to take Polyphenolics to a whole new level.”