Portfolio:Regular Girl

Campaign Goals:

  • Build brand awareness and sales
  • Feed traffic into the sales funnel
  • Build consumer and key influencer databases
We were asked to help launch a new natural digestive product called Regular Girl. This probiotic/ prebiotic fiber is specifically marketed to women using the tagline, “For the Woman Whose Life is Anything but Regular”. Checkerboard and Media Relations teamed to create and execute an effective integrated marketing campaign. Our results are quantified below.

Email Marketing

We wrote and posted a balance of informative, trending content and media coverage with wrappers to populate Regular Girl’s blog. This content was also sourced for some of Regular Girl’s social media posts.
We created this poop chart to show audiences what healthy bowels looked like. This reach and teach tactic is designed to increase awareness about healthy bowels, ultimately leading to Regular Girl sales.

Blog Articles in 2016

Long-Tail Keywords

We developed a filterable blog based on keywords.

Email Marketing

We harnessed media across the United States, arranging for trusted key opinion leaders to deliver Regular Girl’s messages

Impressions

Placements

Email Marketing

The Regular Girl network continues to grow and sales continue to increase. The site, affiliate network and promotional activities continue to expand their network of current and prospective customers through digital and traditional communication channels.

Average Monthly Website Visits

Content Stream

Our content and digital management teams devised a program to provide a consistent content stream to Regular Girl’s expanding network.

Content Stream

Our content and digital management teams devised a program to provide a consistent content stream to Regular Girl’s expanding network.

Email Marketing

The Regular Girl network continues to grow and sales continue to increase. The site, affiliate network and promotional activities continue to expand their network of current and prospective customers through digital and traditional communication channels.

Customized Content

Leveraging the affiliate network got Regular Girl’s name and content in front of a larger audience, as did an email campaign targeting affiliates and featuring seasonal promotions.

Email Outreach

Created and sent content targeting the affiliate audience, encouraging affiliates to feature Regular Girl in their content and promotions.

Results

Achieved 184 Registered Affiliates.

Email Marketing

The Regular Girl network continues to grow and sales continue to increase. The site, affiliate network and promotional activities continue to expand their network of current and prospective customers through digital and traditional communication channels.
Ad Performance Metrics

    • 394,045 Impressions

    • 2.74% Average Click-Through Rate

    • 10,205 Unique Page views

    • 5,864 Clicks

    • $0.13 Average Cost Per Click

  • 5:42 Average Time on Page

Retargeting

Visitors to the Regular Girl website who didn't make a purchase received messages in their Facebook feeds promoting the product.

Collected more than 50 emails through advertising

Email Marketing

We created an email newsletter and promotional eblasts to increase sales and engage growing lists of affiliates and consumers. To effectively resonate with the target audience, we created customized content for the affiliate network.

%

Open Rate

%

Click rate

The Results

The Regular Girl network continues to grow and sales continue to increase. The site, affiliate network and promotional activities continue to expand their network of current and prospective customers through digital and traditional communication channels.

2,460

Subscribers

37

Affiliate Sales

26,553

Web Visits

And over 18,117 landing page visits

“Media Relations Agency and Checkerboard were the logical choices for this project because they have the right expertise. There were many elements that had to work seamlessly together, from the graphics and digital technology to the content and media outreach. Good communications and follow-through were essential. We worked together as a well-functioning team. This was a fun product launch!”

Scott SmithVice President | Regular Girl

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14400 Burnsville Pkwy, Suite 160

Burnsville, MN 55306

612.787.7483

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