Case Study:Regular Girl
- Build brand awareness and sales
- Feed traffic into the sales funnel
- Build consumer and key influencer databases
We wrote and posted a balance of informative, trending content and media coverage with wrappers to populate Regular Girl’s blog. This content was also sourced for some of Regular Girl’s social media posts.
Blog Articles in 2016
We harnessed media across the United States, arranging for trusted key opinion leaders to deliver Regular Girl’s messages
Search Engine Optimization
Define and deliver strategies to ensure proactive domination of search engine results.
Average Monthly Website Visits
Identified trending keywords in the industry, as well as problem/solution keywords. These were wrapped into blog content to increase organic traffic and boost presence in the search engine results page (SERP).
Our content and digital management teams devised a program to provide a consistent content stream to Regular Girl’s expanding network.
Assisted in launching an affiliate sales/distribution program. Wrote and uploaded customizable content to a content resource center, providing the affiliate network members with resources to use in their emails, blogs, social media and other promotional efforts.
Leveraging the affiliate network got Regular Girl’s name and content in front of a larger audience, as did an email campaign targeting affiliates and featuring seasonal promotions.
Created and sent content targeting the affiliate audience, encouraging affiliates to feature Regular Girl in their content and promotions.
Achieved 184 Registered Affiliates.
We created an email newsletter and promotional eblasts to increase sales and engage growing lists of affiliates and consumers. To effectively resonate with the target audience, we created customized content for the affiliate network.
The Regular Girl network continues to grow and sales continue to increase. The site, affiliate network and promotional activities continue to expand their network of current and prospective customers through digital and traditional communication channels.
“Media Relations Agency and Checkerboard were the logical choices for this project because they have the right expertise. There were many elements that had to work seamlessly together, from the graphics and digital technology to the content and media outreach. Good communications and follow-through were essential. We worked together as a well-functioning team. This was a fun product launch!”