Case Study:Pahl's Market
- Increase in-store traffic & sales
- Increase CSA sales
We established a consistent email newsletter contact list and grew it by more than three times.
CSA Email Open Rate
Monthly NEwsletter Open Rate
We harnessed the local media to deliver Pahl’s message to the greater Twin Cities area.
Search Engine Optimization
We made technical and creative adjustments to the Pahl’s Market website so search engines such as Google, Yahoo and Bing can more easily find it.
Increase in MN Traffic
Pahl’s expanded to 33 pick-up locations throughout the Twin Cities for their CSA program and we made sure those areas were found.
To expand the network of keywords on the Pahl’s Market website, we built the plant library which now houses more than 1,500 varieties of plants. This library can be managed by their own team. Additionally, we increased search and filter options to increase the usability.
Consistent Content Stream
We worked with Pahl’s internal management team to devise a program to provide a consistent content stream to their ever-growing network.
We worked multiple angles to drive sales on the Pahl's Market website. Over the course of the six-month campaign, we ran hundreds of combinations of ad copy target markets and imagery; constantly prioritizing the budget to the best-performing combinations.
We leveraged their current networks by targeting their Facebook followers and their friends within the geographical proximity of their CSA pickup locations.
We boosted the reach of the content they were posting to a target market which is already conntected in their network. This greatly increased the audience.
We aimed to own all of the top positions for people searching for CSA programs and gardening centers in the areas they served.
Visits to their site that didn't make a purchase recieved special messages in their feed promoting their programs.
Pahl's network continues to grow and bear fruit. It is important for marketing programs that sell farm-fresh product for an entire year to meet their mark (not sell too much, not sell too little). We have consistently met Pahl’s annual sales goals for the last three years. The site continues to expand their network size of current and prospective customers through old and new communication channels.
“The work completed by Checkerboard was amazing. We are impressed with their level of service and commitment to helping us achieve our goals.”
Jason HimmelwrightNursery/Landscape Manager
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