What’s keeping you from building a new website, or updating your site, to one that better reflects your business? If it’s fear that you don’t have the time or expertise to manage a state-of-the-art site, relax! When built properly from a marketing perspective, today’s websites are ideal for busy professionals such as yourself. Checkerboard’s websites are built on an easy-to-use WordPress platform, so our clients get polished, impressive sites that they can update at their convenience. With a few simple lessons, our team will have you running your digital marketing like a pro.
If you haven’t done much to your website lately, it may actually be hindering your sales. Not only do search engines give higher priority to sites with more recent content, but according to researchers at Stanford University, recently updated websites are perceived as more credible. And, users who trust a website will be more likely to complete a transaction or enter personal information. When money and information are at stake, a professional-looking website that is updated regularly is a huge advantage.
According to researchers at Stanford University, recently updated websites are perceived as more credible.
Keeping your website current is an ongoing process. You don’t want to spend time and money updating a website only to ignore it for three years and then have to redo it again.Your website should be the busy hub of your marketing program. You’ll want to frequently be able to add and edit posts and products, add photos or videos, moderate comments and manage forms.
Checkerboard provides training with every new website we build. Once your website is complete, we explain each component, either in-person or via a screen share. But we don’t just explain it and say, “good luck!” Each website we build comes with a written user guide developed exclusively for you. You will continue to have access to our talented team, including developers, graphic designers, writers, and digital marketing professionals.
We also know that sometimes you may not even have time for quick updates or fixes. That’s why we created our On-The-Go Assistant package. It’s a way to ensure you’ll always have someone ready to make a change on your site for you, or do all of your site management.
If you feel your website could be better, that it could drive more business and attract more web traffic, Checkerboard can give you the website you need and the guidance to keep it running. Let us demonstrate what we can do for you.