What is an editorial calendar and why is it important?

by | Mar 8, 2013 | Integrated Marketing, Web Development | 0 comments

Regardless of where you are in your content marketing efforts, it’s important to have an editorial calendar to keep your content consistent and relevant. Frequent blogging and social media posts are critical to your online success. In order to keep the content flowing, organization and consistency are key, and an editorial calendar is a great way to achieve this.

Q: What is an editorial calendar and why is it important?

A: An editorial calendar is basically a social media content “to do” list. It holds you accountable to dates and concepts that you decide in advance. It also helps keep you on track as you determine how you will share valuable content with your prospects, customers and fans.

One of the greatest social media content challenges is not the actual writing. It’s stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. When you work with Checkerboard Strategic Web Development, we can help you get these plans in place!

Checkerboard can work with you to develop a content strategy, so you know you’re focusing your content choices in the right direction. From there, we can create a content schedule that fits your needs and availability. A content strategy and schedule will help you stay organized, monitor your topic balance, and manage your content timing and deadlines.

How in depth you go with an editorial calendar depends on you and your goals, but the more detailed it is the more efficient it can become. So take the next step towards online marketing success – contact us at (612) 283-4846 to find out more about creating an editorial calendar!

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