I got a request to show some samples of how you can set up content chains around your daily activities.  When you use your site as the source of approved content about your company it can serve three purposes: Site, Search and Social.

1. Site: Make your site updates accumulate over time into a resource for your visitors.

2. Search: New content adds to the material by which the search engines will index you. Be sure to include your customers’ common search terms.

3. Social: Through both syndication and sharing, your content is made portable and available through all of the new promotional channels now available to businesses today.

Check out this video with many examples of what we have developed over the years for our customers:

Through our Web process we develop the infrastructure, posting guidelines and training. Always watch for opportunities to turn a 1-to-1 conversation into a 1-to-many post.