Using a smartphone, tablet or laptop while watching TV is now commonplace. People use social media and online forums to “discuss” the show, search the Internet to learn more about what they’re watching and visit...
How you market to your customers, as well as what you say in that marketing, is part of the all-important customer experience. Customer experience leaders have dubbed 2016, the Year of Emotion. There are strong...
Content marketing strives to inspire, influence and move people to action. But when you’re under deadline and staring at a blank screen, those lofty goals can seem insurmountable. When clients call us to help with...
We are moving quickly from “content clutter” to “content saturation”. Social media platforms, such as Facebook, now direct stories into members’ news feeds based in part on how much time they spent recently on similar...
Social media marketing can be spontaneous, and that’s a good thing. But with advance planning, you can deliver your content to a wider audience. And you can do so efficiently, while sending a consistent message. Here...