When you think of the most important SEO ranking factors, you likely think of the amount of quality content, quality backlinks, or keyword distribution. While these are all incredibly important, people often overlook...
From the earliest days of search engines, backlinks have been a key factor for determining the ranking of a web page. For many years, links were the only off-page ranking factor used by search engines, with backlink...
In SEO, authority refers to two metrics: Domain authority (site-wide factors) and page authority. Both of these metrics can impact the search rankings of every page on your site. Although “domain authority”...
The main question many people ask about the relation between social media and SEO is straightforward: Do social media shares affect SEO rankings? The effect that social media shares has on SEO is somewhat contested....