Digital advertising may seem simple – and it is — but there’s a science behind it. Checkerboard’s team is always on the alert to help our clients maximize their ad budgets. Sometimes our advice may seem...
Are you working on next year’s marketing budget? Do you have remaining budget for this year? Are you all set, but second-guessing your allocations? If you answered yes to any of these questions, keep reading. I’ve...
Why isn’t your marketing working? All marketers ask themselves the same question: How do I get consumers to buy my product? The sad truth is: Many marketers are promoting their products all wrong. They place ad after...
So, you’ve made the decision to upgrade your website. Good for you. Now comes the hard part. Building a website takes a lot of expertise – both technical and marketing – and thoughtful consideration. At Checkerboard,...
Digital advertising can be a highly effective way to increase visibility and drive sales. To get the best return for our clients’ investments, our Checkerboard team optimizes every online campaign. Our clients...