It’s OK if writing isn’t your thing. That doesn’t have to stop you from succeeding. Historians say that Winston Churchill and Benjamin Franklin were notoriously poor spellers, for example. But marketing requires...
What’s working well? What are your biggest challenges? Content marketing has become complex. Not that long ago, it might have required a few hours of your attention each month. Today, content writing deserves several...
We are moving quickly from “content clutter” to “content saturation”. Social media platforms, such as Facebook, now direct stories into members’ news feeds based in part on how much time they spent recently on similar...
Social media marketing can be spontaneous, and that’s a good thing. But with advance planning, you can deliver your content to a wider audience. And you can do so efficiently, while sending a consistent message. Here...
Many of Checkerboard’s clients use some sort of calendar for posting new website content. We use one ourselves, as does Media Relations. After all, a website is not stagnant like a concrete building or a metal sign....