If you want on-trend content, you need to listen to big data

by | May 10, 2016 | Integrated Marketing, Social Media | 0 comments

If your head is buried in a pile of paperwork or you’re running from meeting to meeting, you may be missing out on a critical business tool: big data. Knowing what your customers are saying, which trends are developing (and which are fading) and what your competitors are doing can give you a distinct marketing advantage. The gathering of this information is called social listening. It’s not always easy to get, but it is always insightful.

Too many marketers ignore big data. They invest ample resources in campaigns that miss the mark. Or they learn too late that their product’s reputation is less than stellar. I sound like my third-grade teacher when I say this, but they wouldn’t be in that situation if they had been listening.

Social listening gives you the data you need to make informed decisions. It gives you unparalleled market insight into your customer’s thoughts, feelings and actions. It tells you which content is being shared and which is being ignored. It fuels your own high-performing content. Best of all, having all of this relevant data gives you peace of mind and helps you avoid costly mistakes.
It doesn’t matter if you sell to a global market or a local neighborhood, the big data received from social listening makes you a better marketer. Understanding the trends and hearing about your industry in your customer’s voice gives you the insights needed to produce more effective campaigns.

I recommend that all of our clients invest in social listening because it helps fuel media-worthy content. Every media outlet is scouring the internet looking for the latest trends. They each want to be the first to report on the next big thing. We love filling their needs with client stories that are the perfect match to the latest trends. Social listening provides us the big data to do just that. 

Get started by downloading our free report about American media trends. It provides eye-opening insights on where you should be spending your marketing dollars. And when you’re ready for information specifically targeted to your industry or product, call me at 952-697-5269. We can discuss how big data from social listening can help you stay a step ahead.

Start Your Project Today!

Call us for a free consultation at 612.787.7483

Build Your Site

Our Best in Market builds give you everything you need to get your marketing moving in the right direction.  You can count on us to build a solid foundation using industry standard tools that will help you get found in search, and grow with you over time.

Grow Your Business

Our monthly programs are customized to the specific needs of each individual client. Regardless of whether your budget is big or small, we’ll use the same strategies that are proven effective for helping reach your goals.

Support Your Team

Fast, responsive support from professionals who know what they are doing.  Support and maintenance programs available.

14400 Burnsville Pkwy, Suite 160

Burnsville, MN 55306

612.787.7483

Questions? Start here or give us a call.

612.787.7483