Does social media work for B2B marketing?

by | May 15, 2015 | Social Media | 0 comments

Using social media for B2B marketing is no longer a fringe idea. It’s estimated that 84 percent of B2B marketers make use of this ever-evolving promotional channel.  The key to successful B2B social media marketing is to build relationships by posting content that helps professionals in their work. If you don’t have the time to create a social media content stream, Checkerboard can do it for you as part of our range of integrated marketing services.

We begin by strategically planning your content. This helps ensure that you’re communicating your key messages. Then we create internal guidelines for maintaining the quality and consistency of your social media posts. Checkerboard follows defined internal processes to ensure our clients’ posts are worthy of readers’ time. As you amp up your campaign, keep these thoughts in mind:

  • Give yourself a start-up period. Build brand awareness by simply getting your messages in front of your target audience. Meet your customers where they are. Don’t be disappointed if your posts are not immediately a magnet for interaction. People need to become familiar with you before they will engage with you.
  • Showcase your expertise. People will trust and respect your business if you show that you have something to say about the latest industry developments. Provide your audience with worthwhile information so they keep returning for more. Interacting with other users is a great way to share your knowledge, as well.
  • Pursue your ultimate goal: sales. Social media can be an effective channel for following up on initial contacts, leading to a higher chance of closing the deal.
  • Understand social media’s strengths. Think of social media marketing as a channel that can be used to influence clients and steer them in the right direction. It’s a relationship-building tool.

Share your B2B social media content on LinkedIn, Facebook, Twitter and Google +. Redistributing your content across multiple platforms does not have to be time-consuming. Especially if your website is built on WordPress, we can help you set up feeds that automatically share your blog posts, for example, on other social media platforms.

Social media is where business customers may be open to new ideas. They often log into their social media accounts to learn about recent developments and gather input. Interacting with you online can be an enjoyable way for them to learn about your business. Help them see you as a knowledgeable resource. Because we’re a full-service agency, we can provide you with a high-quality content stream, and then integrate your posts with your website, advertising and media coverage.

Use social media to build relationships with other businesses. We can help you. Please complete our contact form or call us at (952) 697-5211. We look forward to helping you connect with your business customers on social media.

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