Strategic plans. Well-written content. Expert analysis.
You may have heard the adage, ‘content is king’. It’s everywhere in digital marketing these days. Today’s consumers crave information, and they use their electronic device of choice to search for it. Content marketing involves strategically creating and distributing content to drive sales. Sounds easy, but it isn’t. Unlike the early days of the Internet, you can’t post just any content and expect results. Consumers are smart. Your content needs to be more than a sales pitch. It needs to be relevant, information-packed, expertly written and sometimes even entertaining. It needs to be optimized, distributed and promoted so it can rise above your competition’s content, as well as compete with that cute kitten video. And after it’s published, the real work begins. You must continually monitor, analyze and update your content and content strategy to ensure it’s bringing you the customers you need.
High-performing content crafted to support sales
Many agencies claim to be content marketing experts, but they don’t possess the full range of skills to be successful. Our development team first makes sure your website has the structure needed to keep prospects on your site and to successfully convert them to customers. Then our marketing experts craft a strategy which will deliver your message in the persona that is right for your business. Then our writers and designers produce dynamic, well-written content. This is a rarity on the Internet, probably because it takes time. Our digital marketing professionals ensure each piece of content is not only discoverable but working for you 24 hours day.
What you get from us
As an award-winning agency with 20+ years under our belt, we have extensive experience navigating design trends and best practices. We have a history working with organizations of all sizes, and you can count on us to work effectively with your internal teams. In a world of increasing specialization, you can trust Checkerboard to bring our best to every project and add value to your business through design.
- A robust content team of writers, graphic designers, marketing professionals and developers.
- Pre-campaign analysis with strategy recommendations including keyword research
- A consistent stream of Media-grade Content® to earn attention and build your brand
- Tactical syndication and promotion of your content across relevant promotional channels
- Custom reports with key metrics and additional insights
Social Media Writer
“Consumers want to make informed decisions. A solid content marketing strategy and execution plan delivers your product’s information to your prospects in the right way, and at the right time. If you want to increase sales, feed the information-hungry consumer.”
Let’s Team Up
It’s time to tell your story
“We strive to provide the best tools, ideas, and aesthetics to help you bring your message to the world, creating impact, engagement, and excitement.”