Strategic plans. Well-written content. Expert analysis.
You may have heard the adage, ‘content is king’. It’s everywhere in digital marketing these days. Today’s consumers crave information, and they use their electronic device of choice to search for it. Content marketing involves strategically creating and distributing content to drive sales. Sounds easy, but it isn’t. Unlike the early days of the Internet, you can’t post just any content and expect results. Consumers are smart. Your content needs to be more than a sales pitch. It needs to be relevant, information-packed, expertly written and sometimes even entertaining. It needs to be optimized, distributed and promoted so it can rise above your competition’s content, as well as compete with that cute kitten video. And after it’s published, the real work begins. You must continually monitor, analyze and update your content and content strategy to ensure it’s bringing you the customers you need.
High-performing content crafted to support sales
Many agencies claim to be content marketing experts, but they don’t possess the full range of skills to be successful. Our development team first makes sure your website has the structure needed to keep prospects on your site and to successfully convert them to customers. Then our marketing experts craft a strategy which will deliver your message in the persona that is right for your business. Then our writers and designers produce dynamic, well-written content. This is a rarity on the Internet, probably because it takes time. Our digital marketing service ensures each piece of content is not only discoverable but also working for you 24 hours day.
What you get from us
Content marketing coincides well with the rest of the services that we offer, and we carefully plan out content marketing strategy to improve the rest of your digital marketing presence. With our 20+ years of experience, we know how to handle content trends and best practices. We’re experienced working with all sorts of organizations, allowing us to work effectively with any team. In a time of increasing specialization, you can trust that we’ll bring our best to every project and add value to your business through our content marketing service.
A robust content team of writers, graphic designers, marketing professionals, and developers
Pre-campaign analysis with strategy recommendations including keyword research
A consistent stream of Media-grade Content® to earn attention and build your brand
Tactical syndication and promotion of your content across relevant promotional channels
Custom reports with key metrics and additional insights
“In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users. Your website needs to keep up your customers, no matter how they access the internet.”
Content Marketing and More
While monitoring your website and analyzing your traffic, we also keep an ongoing presence by marketing through social media and email. This keeps your business in the minds of your audience and makes them more likely to return to your site.
Content Marketing Projects
Let’s team up!
We strive to provide the best tools, ideas, and aesthetics to help you bring your message to the world, creating impact, engagement, and excitement.